Posts under ‘webtech’

It was suggested to me by the ever clever marketer @sammartino that brands are, for the most part, cognitive shortcuts. Shortcuts that evolved to simplify choice in a world where information was both difficult to find, and then consider properly with our limited brains. The question is this. What role will branding play as technology [...]

“Man, the flower of all flesh, the noblest of all creatures visible, man who had once made god in his own image, and had mirrored his strength on the constellations, beautiful naked man was dying, strangled by the garments he had woven.” “Truly the garment had seemed heavenly at first, shot with colors of colours [...]

This is concentrated lesson juice from the 10 First To Market Products That lost out to Latecomers from Business Insider. “1. Friendster took money from a number of large venture capital firms very early on. They promptly filled the board with VC all-stars who had grand visions for Friendster’s future, but little concern for the technical [...]

This is inspiration, purified. Pick a root cause of much of India’s beaurocratic and economic pain, and wrap a simple business model around providing a solution to it. What you get is a company providing anti-corruption services to people experiencing roadblocks in their dealings with bribery ridden government departments.  This is gold. This social enterprise [...]

Advice from the many corners of the web seems to be polarised on how free you should feel to talk to people about your “big idea“. Both sides make valid points and take an extreme position to prove a point. Is there a middle ground? Share-widely camp. 1. Without the idea there is nothing, but [...]

With social media gaining traction since SARS (2003) and Avian H5N1 (2006), it will be interesting to see what role it might now play as a media tool in the current pandemic du jour.  The benefits of social media are clear, namely speed of communication, and monitoring sentiment.  The cost in accuracy is not insignficant, [...]