It was suggested to me by the ever clever marketer @sammartino that brands are, for the most part, cognitive shortcuts. Shortcuts that evolved to simplify choice in a world where information was both difficult to find, and then consider properly with our limited brains. The question is this. What role will branding play as technology [...]
Posts Tagged ‘business’
9 Lessons From The First-To-Market Deadpool
This is concentrated lesson juice from the 10 First To Market Products That lost out to Latecomers from Business Insider. “1. Friendster took money from a number of large venture capital firms very early on. They promptly filled the board with VC all-stars who had grand visions for Friendster’s future, but little concern for the technical [...]
Stop Bribery and Prevent Corruption – BribeBusters.com
This is inspiration, purified. Pick a root cause of much of India’s beaurocratic and economic pain, and wrap a simple business model around providing a solution to it. What you get is a company providing anti-corruption services to people experiencing roadblocks in their dealings with bribery ridden government departments. This is gold. This social enterprise [...]
Is your idea too valuable to keep quiet, or too valuable to talk about?
Advice from the many corners of the web seems to be polarised on how free you should feel to talk to people about your “big idea“. Both sides make valid points and take an extreme position to prove a point. Is there a middle ground? Share-widely camp. 1. Without the idea there is nothing, but [...]
abitofpluck.com – one weekend, one brainful of fun
Maybe its just that I’m relatively new to it, but it appears that the Melbourne web development/startup scene seems to have a lot to offer, and from others are saying, might be picking up speed with regular events such as Thehive.org.au, Melbourne Jelly and Pitchclub, The events are great for connecting entrepreneurs and developers and bringing new [...]
