It was suggested to me by the ever clever marketer @sammartino that brands are, for the most part, cognitive shortcuts. Shortcuts that evolved to simplify choice in a world where information was both difficult to find, and then consider properly with our limited brains. The question is this. What role will branding play as technology [...]
Posts Tagged ‘cognition’
Flow
There’s a resurgence in an interest in Flow amongst the lively online community here in Melbourne. Watching the ever-connected Ross Hill and Steve Hopkins at a roundtable discussion this morning reminded me of the most useful diagram I’ve come across in understanding the concept. Its taken from Mihaly Csikzentmihalyi‘s slide presentation at TED.
