Posts Tagged ‘future’

The End of Brands

It was suggested to me by the ever clever marketer @sammartino that brands are, for the most part, cognitive shortcuts. Shortcuts that evolved to simplify choice in a world where information was both difficult to find, and then consider properly with our limited brains. The question is this. What role will branding play as technology [...]

The Machine Stops – Exactly how doomed are we?

“Man, the flower of all flesh, the noblest of all creatures visible, man who had once made god in his own image, and had mirrored his strength on the constellations, beautiful naked man was dying, strangled by the garments he had woven.” “Truly the garment had seemed heavenly at first, shot with colors of colours [...]

Human washing machines

Humour detour.  @provoost just pointed me towards a peek at a future of less labour intensive aged care. “…..as the cleansing bubbling action kicked in, Toshiko Shibahara, 89, settled back to enjoy the wash and soak cycle of her nursing home’s new human washing machine.” I think it’s pretty self explanatory.  I think the manufacturers [...]

Hello to my great great grandchildren.

Whilst my body is long gone, I’m happy to still have the opportunity to talk to you like this, in a way my great great grandparents unfortunately didn’t have to speak to me. Little did they envision the opportunities we now possess to have a permanent record of our every online conversation built into a [...]